The world of Omocha-e is an art that was made to make children's eyes light up. Using the traditional Japanese woodblock printing process, motifs from the world of play were put on paper. The motifs were cut out of the sheets and used for creative play. Omocha-e are prints that are counted among the well-known art of ukiyo-e. The artist Shimizu Seifu is one of the most famous artists of this art form. Seifu was much more than just an artist. The Japanese artist devoted himself with great intensity and passion to the traditional toys of Japan. He is considered a "professor of toys" and was a passionate collector of Japanese folk toys. Shimizu Seifu's path was not a straight one. He was the head of a successful Japanese trading company. Shimizu had studied the elements of Japanese artistic traditions. He was a calligrapher and had devoted himself to poetry and poetics. Shimizu took his artistic studies from Hiroshige III, an artist whose family had long defined the art of woodblock printing.
By the mid-19th century, Japan was swept by a wave of influences from foreign cultures. The flourishing trade exchange brought prosperity to Japan. Japan was a country that had always been open to the cultural influence that came into the country. Always well-dosed, many impulses were integrated into the country's traditions and culture without giving up its own identity. With the increasing and accelerating exchange in the world, a time of return to the Japanese tradition began. Art scholars suspect this current was Shimizu Seifu's intention to give voice to his love of toys through publications. Seifu is considered the founder of Takeuma-kai, the hobbyhorse club that aimed to promote the enjoyment of traditional folk toys. The study of the many different forms and scientific consideration should be possible and supported. Based on his own basic stock of specimens, Seifu organized the first exhibitions on the subject of toys.
Shimizu Seifu painted the toys in his collection and made wooden prints of them. Along with his vast knowledge, Seifu published books to which he added his own illustrations. A body of work that began with the cataloging of his own collection and continued through the scientific discoveries he initiated. Seifu's illustrations are considered the most comprehensive work of great ethnographic and artistic significance on Japanese folk toys. The woodblock prints are still used as references by scholars and historians today, and are considered an inspiration for Japanese artists. The original omocha-e were made for play and became images of toys under Shimizu Seifu. Genuine omocha-e are virtually non-existent, having served their original function and been used for hours of joyful play.
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